Choose a category below to quickly discover all our device intelligence articles.
Choose a category below to quickly discover all our device intelligence articles.
Device intelligence offers a number of lucrative opportunities for streaming service providers: busi...
Fifty years following the release of the Magnavox Odyssey, the world’s first gaming console, the glo...
In part 1 of our Web Analytics Comparison: Analysing the Web Analysers post, we presented research f...
Analysing visitor traffic is important to determine the health of a website. In this article, we pre...
The IAB recently published an updated version of the OpenRTB specification. The updated document, a ...
Considering that Android devices account for 71.09% of the mobile market share, it’s imperative that...
The DeviceAtlas team would like to thank you for your business over 2021 and wish our customers peac...
While nearly all the following analytics solutions work by adding tracking code to each of your page...
There are many different approaches to measuring the impact of OTT advertising including audience sp...
Device identification enables companies to deliver a small, contained experience to feature phones, ...
Find out how DeviceAtlas' device identification can help your organization reduce its website's carb...
OTT advertising enables you to achieve non-skippable ads, track view-through conversion, and more pe...
Updated for 2021 — a list of User Agent strings for the most popular devices in use today. Includin...
Learn how our updated HTTP Headers Parser tool can identify devices from both User-Agent strings and...
Learn how DeviceAltas is evolving our service in line with Google's plans to deprecate and freeze UA...
Analysing your bot traffic can help you understand how your site is being used (for example by previ...
DeviceAtlas uses all HTTP headers, now including Client Hints headers, to ensure maximum insights in...
As much as 40% of internet traffic is from non-human sources. This traffic ranges from legitimate bo...