In a recent survey, we asked DeviceAtlas customers to share their reasons for implementing device detection and the outcomes of this choice. Here you can see some very interesting and inspiring answers that shed some light on how businesses are navigating today’s complex device landscape.
Why use device detection?
With continued device fragmentation, today’s mobile landscape is becoming ever more varied. But catering to the needs of users on different devices doesn't have to be difficult, and it's essential to maximize mobile-driven revenue.
To properly address visitors irrespective of device, companies are using DeviceAtlas' market leading device detection solution to provide them with essential insight into their visitors and customers activities. They do this in a number of ways, and for a number of reasons.
The following data illustrates why companies use device detection in their online services, and how it improves their online presence.
What is your primary use case for DeviceAtlas?
| Maximize conversions | 3% |
| Content adaptation for mobile devices | 60% |
| Redirection to device specific sites | 27% |
| Device specific ad targeting | 27% |
| Analytics of device traffic | 23% |
The majority of companies apply DeviceAtlas to help deliver their users with a device-optimized experience, and/or to redirect users to device-specific experience. You can learn more about content adaptation and redirection from our paper.
For a significant number of companies DeviceAtlas powers mobile ad targeting helping them craft more engaging, better performing ad campaigns. Device detection can be also used to build traffic analytics solutions.
What was the driver for choosing Content Adaptation or Redirection?
| Specific experience for mobile devices required | 57% |
| Content needed to address a wide range of devices | 43% |
| Optimizing Responsive Design (RESS) | 39% |
| Need to dynamically serve / adapt web content per device | 22% |
The largest number of surveyed businesses are looking to offer their visitors with device-specific experience. Also a large part of respondents notice that it’s much easier to address wide range of devices with device detection. RWD optimization known as RESS is also the factor driving the use of device detection.
Which of the following areas have you seen improve as a result of using DeviceAtlas?
| Increased conversions on mobile/tablet | 17% |
| Higher engagement on mobile/tablet | 52% |
| Lower bounce rate on mobile/tablet | 24% |
| More traffic on mobile/tablet | 21% |
Other answers:
- Less tickets opened on our helpdesk
- More pleasurable browsing experience on mobile devices
- Better smartphone identification
- As expected - working products
Offering device detection-powered mobile-specific experience improves mobile user engagement, and it also decreases bounce rate. For other business this means less tickets, more pleasurable experience, or just web services that perform according to project requirements for the mobile channels.
We welcome your feedback
Do you have anything to add to these answers? Would you like to give us your feedback, or offer suggestions? Then head over to the contact form and get in touch with our team now!
Get started with a local device detection trial
DeviceAtlas is a high-speed device detection solution used by some of the largest companies in the online space to:
- Optimize UX and conversion rate on mobile
- Boost web performance
- Target ads and analyze web traffic
- Enable App analytics and advertising insights
Get started with a locally-installed trial to test DeviceAtlas at no cost.
