DeviceAtlas QR code
Anyone who dropped by our stand might remember the QR code demo we had on display, showcasing our device intelligence solution in action. The goal was to provide an insight into the benefits of fully understanding connected devices and their capabilities, and also being able to verify that they are in fact, what they claim to be. We also ran a competition to win an iPhone 15 (congrats to our winner, Alberto from THEO Technologies!) via QR code.
We decided to collate the data from the phones that were scanned to see what sort of devices people were using at an event such as IBC (sample size = 173), because, well, that's what we do...we identify and verify devices. So it only made perfect sense to report on this. 
First thing's first; 99% (literally 99%) of all devices scanned were smartphones (we had the odd iPad here and there, but that made up only 1% of all device types). So it's safe to say, the primary hardware type in 99% of cases was mobile phone.
Next, we analyzed authenticity. 96% of the devices we encountered were authentic, aka, they were what they claimed to be and not masquerading as something else. 2% were classed as indeterminate. When we probed further, we were informed by the owners of these devices that they were using either the Firefox or Brave browser to scan the QR code. In these instances, the result we saw was "Unknown Generic Android Browser" (for those not aware, Firefox and Brave deliberaly hide phone model information).
Thankfully, the remaining 2% of results which were actually flagged as non-authentic devices turned out to be none other than some CTO tinkering. Phew! No outstanding concerns regarding nefarious devices skulking around at IBC
We were also intrigued by what sort of brands and models people were using, so we analyzed these via our standardized full name property to get a sense of over all popularity. Unsurprisingly, iPhone dominated the top 5. Though interestingly, Google took second place and Samsung only featured once:
If you're wondering what Apple iPhone 13/iPhone 13 Pro/iPhone 14 means, we have determinined that it's one of those three models, but can't definitively say which—limited information is made available in the HTTP headers, which happens to be the same across certain iPhone models.
Regarding unique models, there were 30 in total, with Apple and Samsung accounting for almost 77% of all brands:
And despite Google, LG, HTC and Honor all featuring alondside Samsung, iOS was still the dominant operating system:
Panel Discussion
Our Director of Product Strategy, John Leonard, took to the Content Everywhere stage on day 3 for a panel discussion with Ali Hodjat, Vikram Kulkarni and Paul Erickson on how deep data informs business strategies. The talk yielded some great insights among each of the speakers, and we will add some snippets from the discussion to our social channels soon.
Next year
We've just booked our stand for 2025 and will be in the Content Everywhere hall once again. So mark your calendars and keep an eye out for us! We look forward to another successful event for the opportunity to connect with new businesses and catch up with partners and customers. Let's continue to enable content everywhere.
